We only have one mission

To make this world a little bit more interesting and a little bit less boring. How are we going to do that? By offering a platform where each one of you can buy and wear something different from the person standing next to you. We don’t follow the norms but we follow this new shift towards the “different”.

At the same time, we ensure that all these products we offer, are produced under the best conditions and in the most sustainable manner and are delivered to you in the condition and quality you expect.

“Niutrack” may be new, but “by THE BAG” is our history. Dating back to 1989 Ioulia Gamili opened THE BAG in the suburbs of Athens, being one of the first Greek entrepreneurs to import fashion shoes and accessories from Italy, Spain and France. She always only had one goal, to find the new, the different and the upcoming. A lot of brands have been in THE BAG before becoming megabrands, such as Fendi, Coccinelle, Le Taneur, ASH, Iceberg, Pollini etc.

We believe in our strength on finding the emerging brands so follow our path and you will be wearing today what the rest will be wearing tomorrow.

Niutrack is the evolution of THE BAG. It is the digital path and the new experience we want to offer to each one of you, following the values that shaped our past.

In Niu-Blog you will find the upcoming trends and all our news. We will keep you up to date on what is going on in this fashion and not only world.