A French company. The VEJA project creates a positive chain. Sneakers that are made differently, using organic and fairly traded cotton for the canvas of the shoes, wild and fairly traded rubber for the soles, recycled plastic bottles to create a technological fabric. In addition, the brand only uses leather which has a low impact on the enironment amd also the outer sole is made of 40% of rubber from the Amazon forest. The idea behind a pair of VEJA: standing up with one foot in design and the other in social responsibility. Furthermore, Veja shoes are made in a high standard factory in Brazil which applies minimalist aesthetics and innovative technologies in production.