Christmas is a joyful time of the year and many parties are due to take place. Planning the perfect look for a Christmas party can be stressful. Don’t worry we got your back. Find everything you’ll need for Christmas on and stand out from the crowd.


β€œNiutrack” may be new, butΒ β€œby THE BAG” is our history. Dating back to 1989 Ioulia Gamili opened THE BAG in the suburbs of Athens, being one of the first Greek entrepreneurs to import fashion shoes and accessories from Italy, Spain and France. She always only had one goal, to find the new, the different and the upcoming. A lot of brands have been in THE BAG before becoming megabrands, such as Coccinelle, Vic Matie, Albert Gozzi etc. We believe in our strength on finding the emerging brands so follow our path and you will be wearing today what the rest will be wearing tomorrow. Niutrack is the evolution of THE BAG. It is the digital path and the new experience we want to offer to each one of you, following the values that shaped our past.

TOUS is a century-old brand. A milestone very few companies reach. The result of a clear vision that has marked our path. To be the most desirable and successful affordable luxury fine jewelry brand in the world. Moreover, it is a brand committed to adding value to customers, partners, and society as a whole. Furthermore, our parents had this seed of an innovative vision years ago. It was an idea that allowed us to create a new language that would revolutionize the fine jewelry industry.

Today continues to provide opportunities to new generations of professionals in craftsmanship and design with an entrepreneurial, open and global spirit. In addition, our objectives for the future are ambitious. Without losing sight of what we stand for: the expertise of a family of craftspeople committed to the fine jewelry trade whose business started in 1920 and our firm belief in excellence and innovation as the fundamental driving forces behind our business. Today’s competitive environment pushes us to do even better what we already know. Tat is how to do well and to put all our work at the service of excellent and sustainable customer relationships.